LXC - How to start a container as a user not root

Hi

I'm wondering if it is possible to set up a container to be a non-root user. The host Os is Ubuntu 16.04 root, the container is Ubuntu 16.04.
The reason i would like to do this so that I can run Google Chrome, VLC ... in a non-root user mode since they will not run properly in a root
account. Any and all tips welcome.

Thanks Murray